The Cosmetic Packaging industry is quite diverse in its packaging with requirement for single card board packaging with multi colour printing to solid rigid custom made packaging with print and decoration options for higher price point products and anywhere in between.
Our expertise and customised quality production with Packaging Design and Engineering for package development is a great match for Cosmetic Packaging and the Cosmetic Industries quality requirements and expectations.
Clients who are creating and developing new Cosmetic Packaging need to review many marketing considerations and visual aspects that ultimately determines the packaging selection and packaging direction; such us Brand Image, product positioning, package size, package look, price points. Understanding the market and product or package positioning is a key ingredient to developing a good marketing and packaging brief and finally producing packaging that cuts through to the consumer.
To achieve a good quality Cosmetic Packaging result there are two major design areas that are essential.
The engineering and construction, which includes package style, layout, function, open/close, product fit, clearances, raw materials, internal components, inserts and relevant technical aspects of the package and the second is the Graphic Design elements that include artwork and decoration for print and finish on the package.
Our approach to packaging design and development is similar to an architect’s build process for a house or construction project, whereby the shape, style and physical attributes are selected first then decorated with all the accessories in their relevant position and size taking into account the function and physical components. . Allowing the Graphic design to be more detailed and specific to the selected Cosmetic package style.
The Packaging Design and Engineering team can assist with the development of cosmetic packaging for high volume products or customised single brand stand alone products such as Perfume packaging, cologne packaging, body oils, and for multiple product packages seen in Personal care, Beauty and Health industry and Skin care packaging such as hand creams, face creams and body lotions. Read the Cosmetic Packaging Development page.
We have a reputation for quality, which is achieved via the joint efforts of our talented people in our Packaging Design & Engineering teams in Australia, our continuous improvement philosophy combined with rigorous quality assurance processes and experienced Production teams in China