Clients who are creating and developing new packaging require review of many marketing considerations and visual aspects that ultimately determines the packaging selection and packaging direction; such as brand image, product positioning, package size, package look, price points.
Understanding the market and product/package positioning is a key ingredient to developing a good marketing and packaging brief and finally producing packaging that cuts through and is appreciated by the consumer.
To achieve a good quality package there are two main design areas that are required.
The engineering and construction, which includes package style, layout, function, open/close, product fit, clearances, raw materials, internal components and relevant technical aspects of the package. The second element is Graphic Design that includes artwork and decoration for print and finish on the package.
For those clients who request Graphic Design visuals of the packaging first, we work with our clients, graphic designers & our own studio to provide multiple illustration style looks or concepts focusing on the finished look prior to package build process.
Spectrum Packaging’s 3D design approach to package development has steadily evolved and is driven by our aspirations for optimum quality from design to production, incorporating more detail and client input throughout the package development process.
Our packaging design and development is similar to an architect’s build process for a house or construction project, whereby the shape, style and physical attributes are selected first then decorated with all the accessories in their relevant position and size, taking into account all of the function and physical components.
This provides more detail to work with, allowing the graphic designers to create finishes and decorative elements, specific to the clients package.
Our clients were also continually requesting to be able to view an accurate version of the final package to give themselves visual confirmation and a higher level of confidence of their packaging direction before they committed to tooling costs and the production investment required for a manufactured quantity.
During the packaging engineering and development process we often collaborate with the clients own Graphic Designers providing panels, outlines or templates of the actual packages for print and graphic design and decoration.
The Packaging Engineering Team have developed a five stage process which provides detailed 3D engineered visual images for clients to view their package during each stage of development with the capability to make modifications, alterations and additions throughout the various stages, all prior to production.
Throughout our development process, we are also developing the 3D production files to scale with specifications required for raw material allocation and build details specific to the production processes.
These specifications take into account, technical details; such as package dimensions, lids, weight, profiles of the products, inserts for products if required, review relevant board grade options, raw material selections, internal clearances, fit, folds, creases and assembly for our cost effective manufacturing in China.