Package development comes in various forms and is most often driven by two main requests.
The constant search for that “Point of Difference” on the shelf or a requirement for a creative solution to a specific packaging issue.
Both of these requests continue to be primary motivators for package concept development for gift boxes, wine packaging, spirit and general packaging.
To meet the constant challenges that are synonymous with the package development process, we have customised our approach over many years.
Our approach is best described as “Creative Innovation” .
We use our creativity and experience throughout the process with the aim of providing effective and innovative packaging that meets the various price and budget criteria.
Our innovative approach to revamping existing packaging is often rewarded with additional product sales for our customers. Breathing new life into existing packaging through “value adding’ to the product, package and the brand.
Premium Whisky Packaging
‘The Whisky Package’ is a prime example of the creative innovation of our packaging engineering team.
The first phase of any of our Whisky package developments is to replicate the bottle profile, presenting a ‘virtual’ Whisky bottle using our custom TIM software. This in-house developed program allows the client to view a 3D image of the bottle and subsequent packaging allowing early evaluation and review for any necessary changes prior to volume production.
This software in the hands of our packaging engineers creates the platform for package creation and development of the ‘Premium Whisky Package’.
Using the virtual 3D Whisky bottle, our team can proceed with building and constructing various packaging options around the bottle. For example; Box or pack style, Board selections, paper selections, inside components, fit and sizing etc.
The packaging direction and selection options are often dictated by the product, brand and the price point outlined by the client in their ‘Premium Whisky Package’ brief.
From the start point of our virtual 3D Whisky bottle as the construction platform we can create packaging options in many different pack directions while adhering to price point considerations set by the client.
The primary package brief elements outlined in the ‘Premium Whisky Package’ brief were to create a package that represented, luxury, elegance and added to the premium Whisky image of the bottled product.
The ‘Premium Whisky Package’ also requires the development of a set of inserts to secure the Whisky bottle, holding it in place through-out the transport and delivery process.
The functional insert component is critical to the Whisky bottle inside the package. The challenge is to integrate the practical insert components into the premium Whisky package so that these critical and functional elements become part of the styling.
The final development process includes the Whisky package concept development images, including 3D virtual bottle imaging for approval.
After concept approvals and order commitment, we forward several first production prototypes for testing and final sign off approval of the ‘Premium Whisky Package’ prior to continuation of the volume production.
Virtual bottle and 3D Visuals